Privacy policy

Samantha Covey LLC operates this website to help clients learn about our custom bridal and eveningwear services, begin remote design projects, purchase Swatch Boxes, and receive communications they have opted into. This policy explains what personal information we collect, how we use it, and the choices you have.

Information we collect

Custom project intake

When you begin a custom project, we collect your first and last name, email address, phone number, shipping address, approximate budget, event date, style and material preferences, verification status, and any notes or inspiration images you choose to provide. We use this information to evaluate your inquiry, curate and fulfill your Swatch Box, and support the design process.

Approximate location and time zone

When you submit a custom project inquiry, our hosting provider may derive a general city, region, country, and time zone from the public IP address used for that request. Your browser also reports its configured time zone. We keep only those general location and time-zone values so we can respond at an appropriate local time. We do not store your IP address, coordinates, postal code, or precise device location for this purpose. IP-based city information is an estimate and may be affected by mobile networks, corporate networks, proxies, or VPNs.

Swatch Box checkout

Swatch Box payments are handled by our secure payment processor, which receives the contact, shipping, and payment information needed to complete the transaction. We receive order and payment status information, but we do not store your full card number on our systems.

Email newsletter signup

When you subscribe through the footer or the site popup, we collect your email address and a record of the page and context from which you subscribed. This information is used to send you first looks at new collections, dress releases, and private appointment availability.

Bot protection

We use Cloudflare Turnstile on newsletter signup forms to distinguish human visitors from bots and prevent abuse. Turnstile generally runs in the background but may request an interaction when additional verification is needed. It processes limited technical signals, such as your IP address, TLS fingerprint, browser user-agent, the Turnstile site key, and the associated website origin. Cloudflare processes these signals to provide and improve its bot-detection service. For more information, see Cloudflare's Turnstile Privacy Addendum.

Saved dresses

You can save dress inspiration without creating an account. We place a random identifier in your browser's local storage and keep only a hashed version of that identifier with the dresses you save. This lets the site remember your selections and helps prevent duplicate or automated likes. The identifier is not intended to identify you, and clearing your browser storage resets it.

Text messaging communications

We collect your phone number only when you voluntarily provide it to us, such as during transactions, inquiries, appointment requests, or when you sign up to receive notification messages. Appointment requests include a phone verification code and appointment-related messages under the disclosure shown on the form. Promotional text messages are off by default and are sent only when you separately opt in. We keep your messaging preferences and records of consent.

Advertising and site measurement

We use website analytics and advertising measurement tools, including Meta Pixel, Meta Conversions API, Google tag, and Google Ads conversion tracking, to understand visits to our public pages, measure appointment request conversions, improve advertising performance, and create remarketing audiences. These tools may use cookies, browser identifiers, page details, device and browser information, and hashed or customer-provided versions of information you provide, such as email address, phone number, and name.

How we use your information

• To review and respond to appointment requests and coordinate next steps in the design process.
• To understand the general time zone of an inquiry so we can call or follow up at an appropriate local time.
• To send newsletter and promotional email communications to people who create verified accounts or otherwise opt in.
• To verify phone numbers and send account, service-related, customer care, and appointment-related text messages under the applicable request disclosure.
• To send promotional text messages to people who separately opt in to receive them.
• To understand how visitors interact with the site so we can improve it over time.
• To measure and optimize advertising campaigns, attribute appointment request conversions, and reach people who may be interested in Samantha Covey services.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Third-party services

We use third-party services to operate this website, including an email delivery provider for newsletter communications, an SMS provider for text message delivery, a secure payment processor for Swatch Box checkout, Cloudflare Turnstile for bot protection on newsletter signup forms, a hosting provider that supplies general IP-derived location information, and Meta and Google advertising tools for campaign measurement and remarketing. We share your phone number only with our SMS provider as necessary to send and manage text messages, subject to the privacy policy of that provider. Meta and Google may receive browser and event data, along with contact information used for conversion matching when you submit an appointment request. These services receive only the information necessary to perform their functions.

Email communications

Every newsletter email includes an unsubscribe link. You may opt out at any time by clicking that link, and your address will be removed from future sends. You can also contact us through the website to request removal.

Text message opt out

SMS messaging charges may be applied by your carrier. You may opt out of text messages at any time by replying STOP. Once you have opted out, we will not send you additional SMS messages unless you opt in again. We will not sell, rent, transfer, or share your phone number with another party for their own marketing purposes.

Data retention and account deletion

Deleting your account removes customer access and unrelated personal information. We privately retain essential order evidence while an order is unresolved, then for 24 months after the later of final payment or delivery or cancellation. Unresolved disputes or claims suspend deletion. Only the business owner can access retained evidence through our administration tools.

Essential evidence includes signed agreements and signing records, approved designs and measurements, relevant production records and communications, payment references, and shipment or pickup evidence. Signing records identify the document version, recipient, signing time, link-based signing method, and document fingerprint. Scheduled cleanup removes expired evidence in bounded batches. Records required for accounting or other legal obligations follow separate retention requirements.

Unrelated inquiries, marketing subscriptions, and general location data are removed when no longer needed or when you request deletion, subject to applicable legal obligations.

Your rights

You may request access to, correction of, or deletion of personal information we hold about you at any time. To make a request, email us or write to us at the addresses below and describe what you are looking for. We will respond within a reasonable time.

Cookies and tracking

This site uses cookies and local browser storage for functional purposes, such as remembering whether you have already seen the newsletter signup prompt. We also use Meta Pixel, Google tag, and related advertising technologies to measure visits, appointment request conversions, and ad performance. Meta's automatic website matching and Google enhanced conversions may use information you provide, such as email, phone number, and name, to help match conversions to advertising accounts. You can control cookies through your browser settings and manage certain ad preferences through your Meta and Google accounts.

Changes to this policy

We may update this policy as our practices or the services we use change. The effective date at the top of this page will reflect the most recent revision. We will notify visitors about significant changes in the way we treat personal information by placing a prominent notice on our site. Continued use of the site after an update constitutes acceptance of the revised policy.

Contact

Questions about this policy can be directed to us at xoxo@samanthacovey.com, or by mail at 502 W 7th St, Suite 100, Erie, PA 16502. We aim to respond within one business day.